The photographer was using hard lighting because the shadows that are being cast from the lighting, such as his face shadow appearing on his shoulder, are very harsh, indicating a hard light was used. The hard lighting also creates a Rembrandt effect and style because the lighting just makes it over the subjects nose and forms a triangle on the subjects cheek. In addition, the shadows are not blurry at the edges, rather they are very crisp and do not have any blur effect that is indicative of soft lighting. I would also say that they used some soft lighting in addition to the hard to fill in the detail and make aspects of the subject such as the eyes and the shirt visible.
To make those harsh shadows appear, the hard lighting should have positioned far away from the photo because the farther away the light, the harsher the shadows appear, meaning those very dark and crisp shadows such as his head's shadow that is cast on his shoulder. The shadows would appear darker and more crisp at a farther distance because as the light moves away from the subject, the smaller the light is in comparison, which makes shadows darker. The smaller light in comparison to the subject creates darker shadows because the lights are focusing on a smaller portion of the object then it was when it was closer, meaning the shadow is only being created by a smaller area, making it harsher because there is not a lot the light is being cast on. The light would have been smaller in relation to the subject in this portrait because the shadows, as I have said, are darker, and more crisply edged. Either the light was smaller or the light was positioned farther away, yet each of them serve the same purpose of creating those harsh shadows desired for more dramatic shoots. The photographers most likely choose this dramatic lighting because this shot is supposed to highlight a sporty mood and a sporty mood is most often than not more competitive, making the harsher shadows appropriate. If the lighting was more soft and filling of the detail in the subject's face, then the subject would have looked inviting and such, and not have that competitive, and almost intimidating look the photographers were going for, and ended up with.
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