After completing an entire advertisement package, including a 5 second commercial and two ad banners, I started to think when in my life could I have predicted myself making a commercial and advertisement for Crocs? Well, I guess high school is a time to try anything and everything! Besides my realization of the professional-type work I am producing, creating this commercial and these banners was very inspiring and fun because this gave me an incite to the work I could be doing in the future and how one day I could work for a company producing their marketing elements.
Creating this advertisement was fairly easy, even though the time limit (5 seconds) was challenging as I had to squeeze so much information into a small time span. First, I had to come up with a product to market through my commercial and banners, then, I had to think of how I would portray the object to entice and interest the viewer. Being obsessed with affordable and useful shoes, I chose Crocs, and knowing that crocs float in water and are a versatile shoe, I chose to market them as an adventurers shoe, someone who is not afraid to get themselves and their shoes dirty. After deciding how I would portray the item, it was time to shoot the video for the commercial. Keeping with the adventure style, I chose to do a sequence of the average day in the life of Crocs; getting out of bed, heading off, exploring waterways, land, and the world itself, then, returning home to rest in their humble abode. This sequence was easy to film just get the crocs in a still shot up on a tree, on the street, in nature, etc. all of it was simple and made me hopeful for the final product. For the color scheme and layout, I wanted to reflect the down to earth style I was attempting to create so I kept with many earthy tones and scenes, as listed above and seen in the commercial. Editing too was fairly easy, especially after being versed in graphics and key frames. I kept it sweet and simple, the crocs wake up to an alarm sound and then the clips cut into each other, raw no smooth transitions to show the fast-paced, non-stop exploring mindset of the Crocs. Then, I ended the quick compilation of quicks with a relaxing shot of the Crocs sitting in a wicker-like chair with the warm sunset rays peaking in through the trees off frame, with the Crocs catchphrase, "come as you are" and my addition to it, "venture far". After the commercial was finished, I moved onto the advertisement banners. To keep a connection between the banners and the commercial, I decided to take screenshots from the video to be used as the background for my banners, and then add a message/text-box over the picture that summarizes Crocs (I used their slogan with my add-on and a phrase that I thought of which was fitting for the adventure theme). All of these advertisements, to me, fit together perfectly together and all communicate the same theme of adventure and communicate a lifestyle that Croc wearers live. All in all, try things that you have an opportunity to do because they may open you up to an entirely new avenue of possibilities that previously were not available and may make you realize the impact your life could have on others and the world.
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